Privacy Policy

Last Updated January 3, 2023:  This website (“Site”) is owned and operated by a AMS.AL  entity or licensee. Your privacy is important to us and we want you to understand what information we gather about you, how we use it, and the safeguards we have in place designed to protect it. This Privacy Policy applies to information collected through this Site, our services, products, call centers, and other offerings. We may update this Privacy Policy from time to time. Please check this Privacy Policy periodically for changes. If we make any changes, the updated Privacy Policy will be posted to this Site with a revised Effective Date. We encourage you to periodically review this page for the latest information on our privacy practices.Your use of this Site, and any disputes arising from it, are subject to this Privacy Policy as well as our Terms of Use and all of its dispute resolution provisions, including arbitration, class action waiver, limitation on damages and choice of law.

What Type of Information Do We Collect and How Do We Use It?

We may collect personally identifiable information ("PII" - for example, your full name, email address, mailing address, telephone number, mobile phone number or payment information) from you when you voluntarily submit the information to us, such as when you purchase items from us, sign up for one of our services or programs, or register with our Site. We may also collect PII from you--either directly or via one of our vendors--in other ways, including, without limitation, if you choose to subscribe to our email; participate in sweepstakes, contests, surveys, and polls; post content or suggestions on this Site; or use any of the Site’s other features that otherwise permit you to provide information or other content.

We also may collect other information about you, including, without limitation, demographic information (such as number of household members, age, and gender) and information about your purchase preferences directly from you (whether online or offline) or from vendors such as public databases, social media platforms, data append services, and others. In addition, we may collect information (such as your interests, hobbies, and lifestyle choices; groups with which you are affiliated; and products you want, like, or own) from you as you use this Site and when you choose to provide this information to us through any interaction with this Site or otherwise.

We may use the information we collect from and about you to: process and fulfill your order, notify you of your order status, prevent fraud, and otherwise provide you with customer service; respond to your inquiries and requests; create an account and register you as a Site user ("Registered User") and/or Shop Your Way member ("Member"); for marketing purposes and to send you information regarding this Site and other Transformco Sites, as well as about our products, programs or services; provide you with mobile alerts, if you have requested them; customize your experience on this Site and on other Transformco Sites; provide you with relevant offers, products and services; permit you to use this Site’s social networking features; or provide you with other services. Please note that message and data fees may apply if you register for mobile alerts. We may also use the PII we collect from and about you for our business purposes, such as data analysis, audits, developing new products and services, enhancing our Sites, improving our services, personalizing your experiences, identifying usage trends and determining the effectiveness of our promotional campaigns.

We may use single sign-on services that allow you to sign into this Site using social networking login credentials for accounts such as Facebook or Google. This allows you to link your existing social network profile to your Site account. Once connected, you may be able to post content on the social networking website from this Site and interact with your friends from the social networking site(s). Any information or content that you post to the social networking website will be subject to that website’s own privacy policy. We may also access and use available information from your social network profile, such as your name, location, and profile picture if you make such information availalbe.

Some Site features may make use of your device attributes and settings that will allow our Site to determine your physical location. Such technologies may include IP address mapping, WiFi, GPS signals, cell tower positioning or other technologies. We use this information to enhance and personalize your experience and provide you with offers, products and services that may be of interest to you. For example, this Site may help you find your closest store or send you messages that may be of interest to you based on your current location.

Other personal information may be collected from you by means of cookies, pixel tags (also called web beacons or clear gifs), local shared objects and other tracking technologies (collectively "Cookies). Cookies are small bits of information that this Site places on your computer. We and our vendors use these technologies to identify your IP address, browser type, device characteristics, domain name, referring URLs and specific links and web pages through which you click. This data is collected automatically and utilized for data analytics, site operations, fraud prevention, advertising and marketing, and to help us improve this Site and your overall experience. This technology also allows us to recognize you when you return to this Site and to provide you with a customized experience that we feel will be of value to you.

Can I Disable Cookies?

Most web browsers allow you to exercise control over Cookie files on your computer by erasing them, blocking them, or notifying you when a file is stored. Please take a look at your particular browser for instructions on this function. If you do elect to disable Cookies, please note that you may not be able to take full advantage of a personalized experience on this Site and on other Transformco Sites.

How Do We Handle Personally Identifiable Information Collected from Children?

This Site is intended for a general audience and not directed to children less than 13 years of age. We do not intend to collect PII in a manner that is not permitted by Children’s Online Privacy Protection Act (“COPPA”). If you are under 13, do not provide any PII to us. If we obtain actual knowledge that we have collected Children’s PII in a manner not permitted by COPPA, we will remove such data to the extent required by COPPA. If you believe your child may have provided us with their PII, you can contact us at +38344508281 and we will delete their PII to the extent required by law.

I Am a Minor, How Can I Remove My Posted Content?

If you are under 18 and a Registered User or Member, you may ask us to remove content or information that you have posted to the Site.To remove posted content or information on, please write to [email protected] . Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another User or Member.

What About Links to Other Sites?

This Site may contain links to content from other websites or applications that are not owned and operated by KVSTORE  is not responsible for the privacy practices of non-affiliated websites or applications, including, without limitation, those that are linked to or framed on this Site. You should read the privacy statements of each and every website and application that collects PII.

Interest-Based Ads - Online Advertisements

This Site may display ads from other companies. We also partner with vendors to serve ads on our behalf on other non-affiliated websites or apps. Some of the ads on this Site or on other sites or apps may be personalized, meaning that they are intended to be relevant to you based on what we or the online advertising network serving the ad know about you or your device’s browsing activity. For example, information collected by our ad networks or other vendors across multiple sites that you visit may enable the ad network to predict your preferences and show you ads that are most likely to be of interest to you. We may share your information with our vendors to permit them to recognize and serve targeted ads to you across the different devices you use.

Our vendors, including Facebook and Google, may use Cookies, web beacons, and other storage technologies to collect or receive information about your internet usage, including your use of this Site, and use that information to provide measurement services and target ads.  We and our vendors may use first-party Cookies or other first-party identifiers as well as Cookies or other identifiers operated by our vendors to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, and personalize content.

We may use certain web analytics services, including Google Analytics, to help us understand and analyze how visitors use the Site and to serve ads on our behalf across the Internet.  We’ve implemented Google Analytics Advertising Features such as remarketing with analytics, interest-based advertising, and demographics and interests reporting. For more information on how Google Analytics uses data collected through the Site, visit  You may also be able to opt out of Google Analytics by visiting

If you do not wish to receive personalized advertising from us on other mobile or desktop sites, please visit the Network Advertising Initiative Opt-Out page. You may also download the AppChoices app at to opt out of personalized in-app advertising. The Network Advertising Initiative offers useful information about internet advertising companies, including information about how to opt-out of interest-based advertising by their members. You may also visit to learn about online behavioral advertising and how to opt-out from online or in-app behavioral ads served by some or all participating companies. To opt out of Google’s network of interest-based advertising, visit

These opt-out mechanisms rely on Cookies to remember your choices with respect to ad-serving on websites. If you delete your Cookies, use another computer or device, or change browsers, you will need to repeat this process. In addition, opting out of interest-based ads will not opt you out of all ads, but rather only those ads that are personalized to your interests based on activities observed on our Site and/or web websites or mobile apps not owned and operated by KVSTORE.

Some browsers may enable you to turn on or off a "Do Not Track" signal. We do not respond to "Do Not Track" signals.

Is My Information Secure?

We ​protect your PII using technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration. Although we implement reasonable security measures on our Site, you should be aware that we cannot guarantee the security of your information submitted via the Internet. It is your responsibility to make sure that your passwords and account registration information are secure and not shared with third parties.

How Can I Access My Information?

You can personalize your experience on this Site and other Kvstore Sites by becoming a Registered User or Member. By registering, you will be able to tell us what products and services interest you, and whether you wish to receive information about special sales, promotions and other events. Once registered, you can submit, review and maintain your account profile information at any time by accessing your profile from within the particular Site. Your account information is accessible by using a password that you select or, if available and you choose to enable this feature, by using social networking login credentials for other non-affiliated sites such as Facebook or Google.


Can I "Opt-Out" of Receiving Promotional Emails?

From time to time, we may send you emails with promotional offers and messages. If you would no longer like to receive emails with promotional offers and messages from this Site, you can unsubscribe from these emails by following the unsubscribe link located at the bottom of each promotional email. Please note that you may still receive transactional notices in email or other non-promotional emails (e.g. order confirmations, shipping notices, account statements, or important information regarding a product you have purchased) which will not have an unsubscribe link as they are not marketing emails.

Sources of Personal Information

We Collect Personal Information directly from you, your devices or browser, vendors that assist us in providing our services and running our internal business operations, data analytics providers, advertising networks, suppliers, public databases, social media platforms, data enrichment services, other companies in the KVstore family of businesses, and other data providers.

Recipients to Which Personal Information is Disclosed


We use Service Providers to help us operate our websites and provide other services on our behalf such as credit and collection agencies, marketing services companies, call center vendors, and field services technicians. Our Service Providers only use Personal Information they Collect or Process on our behalf to provide us services.

Retention of Personal Information

We keep the categories of Personal Information described above for the purposes authorized by law. This generally means holding the Personal Information for as long as one of the following criteria apply:

  • to manage our operations, to manage your relationship with us, to provide you with information regarding our products or services, or to satisfy another purpose for which we Collected the information;
  • to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was Collected;
  • to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
  • we are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.

Where Personal Information is used for more than one purpose, we may retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.


Selling and Sharing of Personal Information

We may Sell or Share Identifiers, Internet or other electronic network activity information and/or geolocation data for advertising and marketing purposes with Third Parties including our advertising and analytics partners.

How May I Contact You?

If you have any questions about this Privacy Policy, please contact us at +38344508281 or in email [email protected]. Because email communications are not always secure, please do not include credit card or other financial information, health or prescription-related information, or other sensitive information in your email to us.